Brian Kozel, CFP®

Partner | Lead Advisor

Brian Kozel, CFP®2022-04-22T16:07:27-07:00

Brian works as a partner and lead advisor at North Berkeley Wealth to help his clients feel confident in their financial decisions. That may include building a retirement roadmap or crafting a legacy plan that fits the personal dynamics of their family, in addition to stewarding their savings and portfolio through the uncertainties of the market. He is an integral part of the firm’s leadership, heading North Berkeley’s Advisor Team and serving on the Investment Committee.

Prior to joining North Berkeley, Brian worked at State Street Corporation on pension fund management and accounting for mutual funds. He also served in roles at Merrill Lynch and a private investment management team in San Jose.

He serves on the Board of the UC Berkeley Extension Financial Planning Program. In his rare free time, Brian has volunteered with organizations that promote financial literacy education in local schools and promoted statewide personal finance curriculum.

Outside the office, Brian and his wife Ashley live in North Berkeley and try to keep up with their three active children and their plethora of activities.


Education, Certifications, & Affiliations

  • B.S. in Finance and International Business, Santa Clara University
  • Chair of the Advisory Board, UC Berkeley Personal Financial Planning program
  • Member, Financial Planning Association (FPA)

The Certified Financial Planner Board of Standards owns the certification marks CFP® and Certified Financial Planner™ in the U.S., which it awards to individuals who successfully complete the CFP Board’s initial and ongoing certification requirements.

More About Brian

Outside of work I like to work with my hands. That can mean gardening, woodworking, or refurbishing parts of my old house (built in 1929!). Most of my workday is collaboration and strategy with clients, so I recharge by engaging in hands-on projects.

The best advice I ever received was that “A society grows great when old men plant trees, whose shade they know they shall never sit in.” I have the privilege of helping people think about their life, long-term investing, and their financial legacy – but we still must take action and plant the seeds in the present. It is this balance of deliberate planning and tangible actions that led me to financial advising and impact investing and keeps me learning still.

My favorite part about being an advisor is the opportunity to build relationships with a wide range of clients and help them as their lives evolve. Each client has their own story, and our work with them is tailored to match their current life stage as new questions arise, and that keeps each day interesting.

Articles by Brian

Invested for the Long-Term, Living in the Short-Term

For investors, watching the value of their portfolios decline is often uncomfortable, which highlights a fundamental challenge during periods of market turbulence: we are invested for the long-term, but we live our lives in the short-term.

Change Under the Surface

Being a long-term investor means tolerating periods of uncertainty, and knowing that they will also lay the foundation for the growth that will follow.

From Cacophony to Symphony

While we can't predict how long stock price declines will last, we are committed to calmly maintaining stock exposure and regular rebalancing.

More Articles by Brian