Life Insurance: Protecting What Matters

May 2, 2025

By Matthew Gatt, CFP®

Life is full of surprises – some joyful, others challenging. While we can’t predict everything, we can plan ahead for uncertainties, including the financial security of our loved ones after we pass away. That’s where life insurance comes in. A well-structured policy creates a safety net, helping your family maintain financial stability if the unexpected happens. Despite its importance, life insurance is often misunderstood – and sometimes overlooked altogether. It’s one of those financial products that you don’t appreciate until you need it.

Consider a stay-at-home parent who doesn’t earn a paycheck but contributes immeasurably through childcare, cooking, transportation, and household management. If they were to pass away, the cost of replacing that support could quickly strain the family budget. Or a dual-income household that is juggling a mortgage, teenagers, and saving for college. If something were to happen to one partner, would the surviving spouse be able to navigate the transition and maintain financial stability?

For individuals and families that need additional coverage, a term life policy often offers the best balance of protection and value over and above what your employer may provide. However, every situation is unique, and in some cases, other options can play an important role.

Starting With Your Priorities

Choosing the right life insurance begins with understanding what you’re trying to protect. The highest priority for most families is income replacement — ensuring that if something were to happen to a primary wage earner, the family could maintain their standard of living.

It’s important to think not only about today’s costs but also about future needs. Inflation, paying off a mortgage, rising education expenses, and unexpected medical costs should be part of the conversation. How long financial support will be needed is equally critical, with needs shifting as we age and milestones are reached.

Another critical factor to consider is affordability. Term life insurance offers lower fixed premiums for a set period, while permanent policies tend to carry much higher costs over the long term. Understanding what premium level fits into your budget — both now and in the future — is an important part of building a sustainable plan.

Understanding the Life Insurance Landscape

Life insurance has a long history, dating back to ancient Rome.[1] In past decades, policies like whole life, universal life, and long-term care hybrids gained popularity. Today, while these options still exist, term life insurance has become the go-to solution for many families seeking straightforward protection.

Employer-provided insurance is also a common benefit that allows many families to easily obtain affordable coverage. However, that coverage is often limited to one or two times your annual salary, which may fall short of your family’s actual needs.

Beyond the group coverage offered by an employer, life insurance generally falls into two broad categories:

  • Term Life Insurance: Term life is straightforward and affordable. It provides coverage for a specific period – typically 10, 20, or 30 years – and pays out a death benefit if you pass away during that time. Term policies are well-suited for covering specific financial responsibilities, ensuring that your family is protected through the critical years when the need is greatest.
  • Permanent Life Insurance: Premiums for permanent coverage – including whole life, universal life, and variable life – are paid throughout your lifetime and can provide extended coverage. These policies build cash value over time, which can be borrowed against or withdrawn, and the premiums are usually significantly higher than term insurance. Permanent insurance can lack transparency regarding internal fees and have complexity around how investment performance is calculated.

While term life insurance meets the needs of most people, there are scenarios where permanent life insurance may be more appropriate. For example, if you have significant estate planning needs, permanent coverage can provide liquidity to cover estate taxes or preserve key assets for your heirs. It may also be appropriate if you have a dependent with long-term care needs who will require support throughout their lifetime. The certainty of knowing your dependent will be protected regardless of when you pass away can make the additional premium cost worthwhile.

When Life Insurance Supports Business Goals

For business owners, life insurance can play an important role beyond personal protection. Two common examples include key person insurance and buy-sell agreements.

  • Key Person Insurance: This coverage provides businesses with financial support if a vital team member passes away unexpectedly. This coverage can help mitigate lost revenue, support recruitment efforts, and provide stability during a difficult transition.
  • Buy-Sell Agreements: These organizational documents are often funded with life insurance that can help ensure that if an owner passes away, the surviving owners have the resources to purchase the deceased partner’s share, maintaining continuity and control within the business.

These business-focused strategies add another layer of importance to life insurance planning and should be integrated with an overall financial plan. Proactively considering this coverage can help protect both personal financial security and the long-term health of a business that has often taken years of effort to build.

A Living Part of Your Plan

Evaluating your life insurance needs is one of the first steps in safeguarding your financial legacy. If you purchase a policy, it’s equally important to review your coverage regularly, especially during major life changes such as marriage, the birth of a child, homeownership, or career transitions. Life insurance isn’t a one-size-fits-all solution and should evolve as your circumstances do.

At North Berkeley, our team can guide you through the many options available, ensuring your policy aligns with your long-term financial goals. Whether you’re planning for retirement, saving for future college costs, or building a business, life insurance is often part of a financial plan that provides security and peace of mind, protecting what matters to you.

Resources

1. After some early life insurance arrangements in ancient Rome, the first written insurance policy was recorded in London, England, in the 1500s. In the U.S., the first life insurance companies launched in the 1700s.  TruStage

Article by Matthew Gatt, CFP®

Matthew Gatt, CFP® is a Lead Advisor and Director of New Advisors Development at North Berkeley Wealth Management specializing in values-aligned investing.

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